Entrepreneur: Do we have a word for it in Welsh?
Cardiff School of Management
Date: 28 January 2009
Time: 5.45pm for 6.00pm start
Venue: Lecture Theatre A031, Llandaff Campus
Summary
An entrepreneur is someone who undertakes to develop a new product and deliver it to market despite the risks involved. The emphasis on new products is important because it is useful to see entreprenuers both as 'innovators' and as agents of 'creative destruction'. As conditions in the marketplace change rapidly, entrepreneurs often have to make complex decisions under uncertain conditions. Their ability to take risk is seen as a crucial characteristic.
This lecture will seek answers to the following questions;
Are the Welsh becoming more or less entrepreneurial as a nation?
Do owner-managers have the leadership skills to become successful entreprenuers?
Is entrepreneurship adequately taken into account in current theory and would a better understanding of its role in practice enable WAG to deliver more effective business support to firms in Wales?
To book a place, please contact Jill Doran T: 029 2041 6053